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IFRACTAL | Blog

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Take My Picture

Take My Picture

We have thousands of pictures of iFractal. I just reupped our Flickr subscription for another year because I don’t want them to go away. Two questions: 1) Do you take pictures at your shop?, and 2) How do you archive them? I wonder if in…

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You Can’t Hide Your Buying Eyes

You Can’t Hide Your Buying Eyes

We’re selling our house. We’ve been in this house for a decade, and it’s a place I really love. We’ve invested time and money and energy in design and decorating and landscaping. It shows. But now I’m looking at the house differently. I’m looking at…

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Choose Your Career Path Wisely

Choose Your Career Path Wisely

The price of being a sheep is boredom. The price of being a wolf is loneliness. Choose one of the other with great care. — Hugh MacLeod.

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If a Tweet falls in the forest

If a Tweet falls in the forest

I heard you, but I’m not listening. That’s the message Sinan Aral wrote about in his HBR article titled What Would Ashton Kutcher Do — and Does It Matter?: Whenever I give a lecture, I conduct a simple experiment. First I ask the members of…

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4 out of 5 candidates recommend punching recruiters in the neck

4 out of 5 candidates recommend punching recruiters in the neck

Ever had a conversation with someone looking for a job? I’ve heard all of these: I hate recruiters. They’re so arrogant. They think they know everything. It’s a racket — they just walk the halls at HR conferences and collect business cards. Then call 5…

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Comm Pro Tip: Friends Don’t Let Friends Create Infographics

Comm Pro Tip: Friends Don’t Let Friends Create Infographics

Infographics are powerful communication devices when they’re done by professional visual communicators. When they’re done poorly, infographics become what Paul Hebert at Symbolist calls “long PowerPoint slides.”

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Comm Pro Tip: Skip the Semicolons

Comm Pro Tip: Skip the Semicolons

As Kurt Vonnegut said, “Here is a lesson in creative writing. First rule: Do not use semicolons. They are transvestite hermaphrodites representing absolutely nothing. All they do is show you’ve been to college.”

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Communication Pro Tip: Design, then Edit Copy

Communication Pro Tip: Design, then Edit Copy

This is a rock-solid communication pro tip: design, then edit copy. Graphic design and layout change the essence and emphasis of words. Let the writer write. Let the designer design. Then edit the copy. You’ll end up with a more impactful communication piece.

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Communication Pro Tip: Write Short

Communication Pro Tip: Write Short

Your younger employees will give you 10 seconds to get to the point. And if you send it in email, they won’t read it. They’re from the Text Generation.

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Interrupt the Pattern

Interrupt the Pattern

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