Welcome to The Fractory.
We think things up.
Our strategy work begins with outcomes in mind. You want results, not just great taglines. You want behaviors, not just fancy typefaces. You want a comprehensive plan, not just a collection of postcards.
We give that to you. We create communication strategies that work. And we like to push the boundaries of what you’re comfortable with. We’ll challenge you – and even cavil a little when we hear that’s the way we’ve always done it.
We like rough edges. And we don’t sand them off. That works.
We write things down.
We work with you to get the tone and voice that works best for your organization. We write for employees, HR, managers and execs. The messages may be similar, but the writing needs to suit them. We do that.
We create a Voice and Tone book for you. And we develop a company dictionary that documents how you talk to your employees. Like serial commas? We use them. Don’t like contractions? Let’s discuss.
We’ve won lots of writing awards. But we’re most proud when you see employees taking action.
We draw pretty pictures.
We have milliseconds to get your employees’ attention. We do that by always respecting your graphic design standards — and by pushing the edges. Good communication isn’t good if it’s ignored. We don’t let that happen.
Our design work is based on rock solid visual communication principles…and on good old-fashioned art sense. We know what works and how to get your message out there. Killer words and killer design make for the killer app.
Pretty pictures? You bet. And a whole lot more.
We code great software.
We make software that doesn’t need a training manual. Employees open it up and use it. And we use responsive design — what we do works across platforms and across operating systems.
We look at software as a communication device, not something separate from a responsible communication strategy that uses every feasible approach to get your message out there. Simply. Cleanly. Quickly.