Employee communication with a twist.

Welcome to The Fractory.

It’s tempting just to start anywhere. But great communication starts with a plan. A detailed strategy. A critical view of audiences, how they like to get information, and when they should get it.

Our strategy work begins with outcomes in mind. You want results, not just great taglines. You want behaviors, not just fancy typefaces. You want a comprehensive plan, not just a collection of postcards.

We give that to you. We create communication strategies that work. And we like to push the boundaries of what you’re comfortable with. We’ll challenge you – and even cavil a little when we hear that’s the way we’ve always done it.

We like rough edges. And we don’t sand them off. That works.

At the core, we’re writers. We put our energy into writing the best copy out there. After all, everything begins with the words.

We work with you to get the tone and voice that works best for your organization. We write for employees, HR, managers and execs. The messages may be similar, but the writing needs to suit them. We do that.

We create a Voice and Tone book for you. And we develop a company dictionary that documents how you talk to your employees. Like serial commas? We use them. Don’t like contractions? Let’s discuss.

We’ve won lots of writing awards. But we’re most proud when you see employees taking action.

Communication is a visual medium. Once we get the words exactly right, we put them into graphic design. It’s what people notice.

We have milliseconds to get your employees’ attention. We do that by always respecting your graphic design standards — and by pushing the edges. Good communication isn’t good if it’s ignored. We don’t let that happen.

Our design work is based on rock solid visual communication principles…and on good old-fashioned art sense. We know what works and how to get your message out there. Killer words and killer design make for the killer app.

Pretty pictures? You bet. And a whole lot more.

We create websites that work. Microsites that make a communication point in a snap of your fingers. Mobile sites that your connected employees can use no matter where they are (except when they’re driving, of course).

We make software that doesn’t need a training manual. Employees open it up and use it. And we use responsive design — what we do works across platforms and across operating systems.

We look at software as a communication device, not something separate from a responsible communication strategy that uses every feasible approach to get your message out there. Simply. Cleanly. Quickly.